Stand Small. Two little words with a big message.

 

In gaming landscape dominted by shooters, RPGs and endless sport franchises, Little Big Planet has always been a little different. LBP is a champion of endless creativity, weirdness and fun. The goal of the Stand Small campaign was to showcase the creativity of the LBP community through crowdsourced videos produced using the in-game creation tool and a world-record breaking community event at The Playstation Experience in Las Vegas.

To maintain the authenticity of the stand small movement, each video for the Little Big Planet 3 campaign was crafted using the in-game engine and was playable by the community.

To showcase the Two of the four videos were crafted by actual Little Big Planet Gamers themselves, who were credited in each video.

The campaign culminated with an event at the Playstation Experience in Las Vegas where the Little Big Planet community worked together to break the Guinness World record for most custom levels created in a 3-day period.