GoPro is the world’s most versatile camera that enables you to share your lives’ most meaningful experiences with others through incredible photos and videos. “Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun.”, said Nicholas Woodman, founder and CEO of GoPro. By thinking, seeing and doing, these cameras bring daily experiences and realities to life, allowing us to keep memories forever. The result of this project is a cohesive three-piece marketing campaign for GoPro that includes: a car wrap, information booklet and stickers. Focusing on the demeanor of the brand by sharing passion and experiences to expand the world and inspire those around us, each piece of this campaign flawlessly depicts the GoPro brand.
Branding, Production Design
