Blue Moon Rebrand
University assigned project: Choose a product that you believe could do with rebrand and explain the reasons behind the new design.
I choose to do a modern rebranding of the logo and bottle packaging for Blue Moon craft beer. I wanted the popular beer to appeal to the 18-28 age range whilst keeping the existing clientell (30 upwards). Craft beer has recently become popular with “Hipsters” and I believed the rebrand would be very beneficial if it could exploit this trend.