Lowe's Bows
Lowe’s Bows is a fictional Bow Tie brand for men, women and children. Lowe’s Bows aims to produce high quality and exclusive Bow Ties for all occasions, whilst still keeping in mind our customers own style individuality.
This project involved recontextualising an existing products package and reinventing it into a new context. The original purpose of my chosen package was a baby’s toy packet. My aim was to challenge myself to produce a package that would be unrecognizable to the original, with only the structure being a replica.