SCHOOL PIECE

 

This was a T-shirt design contest through our second year ain our program for Steamwhistle Philsner. We had to create a design that best reflected the company and if we won our concept would actually be sold. My concept consists of a vinyl split with their bottle. I chose this because records are a classic element and Steamwhistle hopes to be a classic milestone in Canadian history. Their image and passion is all about the common man coming back after a log day of work and having a trusted, well-earned drink they deserve. It's about being classic and that's what I best thought suited Steamwhistle.

 

To expand my thoughts on concept design other mockups are incuded below.