The approach to the brand's identity is focused primarily on the handling and care of the leather handbag and the process in which one would go about caring for a specialty item like leather. Given the chosen slogan "Behold Beauty", the relation between handling and "behold" as well as "beauty" and care express the foundation of where the brand's identity is defined.
The pictographic nature of the care symbol structure was abstract enough to fulfill a need for not only a unique cosmetic approach; the "beauty" contribution to the piece, but also in maintaining it's relevance to the handling aspect of the handbag itself.
The following animations represent each select step that one needs to take in order to safely and successfully wash a leather item. These main steps and their variations: washing, drying, and the "do nots" are the ones that are focused on and their care symbol is utilized in the very fabric of the brand's identity.
THE FOLLOWING PRESENTATION WAS BROUGHT TO YOU BY:
PANTONE
876 C (metallic)
PANTONE
7540 C
PANTONE
WARM GREY 1 C
