Class Project - To Identify a good hypothetical Business proposal and design an Identity for the same.The Concept I had was for a Self defense training Company specially for women, cinsidering the increasing rate of crime against women and the need to safegaurd oneself.
After studying the brand attributes, qualities, offerings I came up with the name - ADIRA. Adira means a Strong Woman. Since the company is Indian a name that shows this Indian ness was needed.
The Final Typeface is Strong yet not too bold to retain the feminity. The sharp symbol is protected and aware on the outside yet soft and circular on the inside. It indicates the inner calmness. Also The colours symbolise a blend of strength, feminity, Stability and Calm mind.
Basic Stationery - Business Card, Letterhead, Envelope
