The challenge: To highlight the client as the industry leader in party supplies ahead of the biggest event on their marketing calendar.
Rather than showing every costume imaginable, with an unoriginal headline like “Spooky Savings,” I decided instead to respect the intelligence of the audience. Here I present to the reader compelling wordplay and imaginative use of images as words.
The point being – you know Halloween is coming, you know Party City carries everything you need for your event. Why not capture the imagination of the audience and create something truly memorable?
