826 is a nonprofit organization that provides strategic leadership, administration, and other resources to ensure the success of its network of seven writing and tutoring centers.
I was randomly assigned a city from a list of areas that don't have 826 tutoring centers. The goal was to do extensive research on the city you were assigned and create a branding system for 826. I was assigned Honolulu.
After the research phase, branding systems were developed to unify the 826 brand essence with the 826 Honolulu center. I deduced my research to focusing on a spiritual, scientific volcano shelter. The name of the store became E.R.U.P.T., which stands for Ejecta Retreat Under Pele's Tutelage.
A system of tiki's, petroglyphs, and an exclusive typeface designed by me was created to encompass a brand umbrella for packaging, stationery, products, and motion.