Developed Style Guide for "Collette Cares," a sub-brand of Collette encompassing all of Collette's volunteer projects around the globe.
Dark green is Collette's primary brand color. Pink was chosen to represent children/youth, create visual warmth and brightness, as well as because of its opposition from green on the color wheel and therefore a complimentary accent. The pale green used as a background color is a percentage of Collette's green.
The front cover of a designed pamphlet to accompany Collette's travel documents using the above developed brand guidelines.
The middle panel of previously-mentioned pamphlet.
Back panel of previously-mentioned pamphet.
Unfolded center of previously mentioned tri-fold pamphlet.
