A REL client, Vande Rose Farms, asked for graphics for a group of four truck trailers. This client had just went through REL's Brand Discernment Process and Brand Look Exercise so by referring to their newly developed brand guidelines I produced the following design to promote their premium meats.
FUN FACT: The first time I saw this truck trailer out on the interstate, I was riding with a friend and I screamed so loud I scared them. It's exciting to see your design in use and to date it's the LARGEST my work has ever appeared!
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This project was my first-ever doing large format vinyl graphics so I first laid out my design on a vector illustration of a truck and trailer (below). Following the client's approval I worked with the printer to scale my files to the correct formats.
To keep costs down the graphics were printed and applied separately so I was onsite during the application to make sure the trailers matched the approved design. The photos show each side of the truck trailer -- a real version of my vector illustration layout.
