For the new shoes, I also created a new box. Unlike the standard shoe box we are used to, this box has two sides, each holding a shoe. The box also opens like a book, displaying Lebron’s legendary chalk toss pictures, a popular pregame ritual that he used to perform in Cleveland. With Lebron going back to Cleveland and the release of his new shoes, it was time for a new box. The excitement of buying a new pair of shoes shouldn’t come once you open the box, it should come right when you get the box. I also want this box to be seen as somewhat of a collectible item and not just something you throw away.