Problem:
Everlast is losing its place in the minds of boxers as the number one brand for boxing equipment.
Goal:
Create a print campaign to remind people that Everlast are the oldest and most trusted boxing brands of all time.
Insight:
Boxing began with Everlast.
Idea:
Everlasting fighters
Accounts:
Ariel Rodriguez
Copywriter:
Winston Kangwa
Art Directors:
Janelle Pepin / Jamey Wilson
