Add Hope is an initiative from KFC, helping to fund feeding programs run by our partner charities across South Africa. When you buy any meal from KFC, you’re invited to add an extra R2 to your purchase. That money goes straight towards feeding a hungry child. But how could we demonstrate the way in which such a small amount actually helps fill a child’s tummy?
By bringing the concept a little closer to home. We wanted to show South Africans that their donation meant more than just money. It meant adding another member to their family. So we used existing My Family stickers, which are hugely popular in South Africa, and did exactly that; we added an extra child... Turning cars into moving billboards for the Add Hope initiative.
AWARDS:
2014 Loerie Awards - Finalist Ambient Out Of Home
2014 Loerie Awards - Finalist Ambient Out Of Home
