How the buck to explain the Prius Solar Moonroof in a compelling and engaging fashion? That was the brief for this project. My project team and I started out with written narratives, extensive research, and some graphic doodling. I mean, we were telling the story of available solar panels on the all-new 2010 Prius! But a static display wouldn't convey what Toyota was looking to achieve so we went crazy and designed a series of unique electro-mechanical displays that, when actuacted, circulated air onto the user - an abstract approach to have the user feel what those solar panels really do.
Photo Credit: Kathryn Rapier / www.kathrynrapier.net
