Surya Mcleod
Hospitality
Brief :
Site design for a hotel in Mcleodganj, highly influenced by the monasteries around, a place with incredible hospitality to experience.
My Role :
Created paper sketches, design conceptualization, defining color palette and design elements.
Aesthetic Association :
Color Palette : Primary colors were derived from the logo, and secondary colors identified accordingly. As the domain demanded bright, fresh colors, the palette had saturated colors.
Design Elements : Hotel being in Buddhist influenced location, design elements inspired by Buddhism can prominently be seen in the design.
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Indian Health Organisation
Health
Brief :
IHO wanted online presence with a directory of all the doctors, labs and hospitals in a particular selected area.
My Role :
Created design concepts, defined color palette and wrote design guideline document for the client.
Aesthetic Association :
Color Palette : As the concept was of health, fresh colors were picked, with an elaborative space for banner.
Design Elements : Inspired from the design style, the elements were kept edgy and sharp.
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Golf 4 Ball
Sports
Brief :
G4B wanted a web space, where a community of golfers can get in touch, post articels and have discussions.
My Role :
Created paper sketch, defined color palette and design elements.
Aesthetic Association :
Color Palette : Primary colors came from logo, and secondary as complementing colors.
Design Elements : Composition was balanced and visually enriched with colors and graphics.
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Some More Examples
