Description:
The challenge was to create a new Freightliner Sprinter website incorporating the look, feel and tone of a new brand strategy: the best tool for the job. The website also needed to include updated elements and improved functionality for a better customer experience. The idea was to give the website a grittier, "worked-in" feel featuring large pictures of working scenarios and straightforward copy with a slightly competitive edge.
Client:
Freightliner has become North America's leading medium and heavy-duty vehicle manufacturer. Known as the maker of the new "Western Truck," the brand has continued to build vehicles known to exceed customer specifications time and time again.
Homepage
Showroom Page
Heritage Page
Upfitters & Body Builders Page
