PepsiCo's snack brand Tostitos commissioned GTG to concept, design and build a branded space at the 2014 Super Bowl. Together with Design Group Italia, we developed an innovative and vibrant solution where football fans could party and be entertained and which also reflected what the brand does best, bringing people together and being the proven party maker.

 

The primary element of this concept was a kinetic display driven by music and motion sensors, which offered a unique platform for crowd gaming, the icing on the party cake. So to complete the entertainment area we developed an interactive football game, in which the players are controlled by the public and the fans can play against their opposing team.