NAME: Aromamour (Meaning: loving the smell.)
 
TAGLINE: A bakeway to heaven. (I am not sure If I want to retain this or not. Because if my logo is self explanatory, then I would like to discard the tagline. Please suggest what I should do about this?? I am very confused.)
 
LOGO TYPE: Typography (with a few design elements as elaborated below)
 
COLOUR COMBINATION: I was thinking on the lines of Pink and Brown. But I am open to any suggestion you would like to make. Also, I would prefer not having gradients cause that causes a problem during printing.
 
DESIGN BRIEF: I want the logo to give a sophisticated/ classy yet homely sort of feel denoting that I am baking with a lot of love. (something like the flury's logo attached). It is simple yet so classy. I was thinking of Bold cursive fonts maybe for my logo. I also wanted to incorporate few elements like the whiff that denotes an aroma (like we see above a lot of coffee cups. Have attached images) Maybe the first A could be extended to make that. I also wanted a cupcake piece somewhere in the logo. Maybe replacing a letter or somewhere (images attached) and the whiff can be on top of that. I also had this concept of a heart in the middle of a letter (like you see in cartoon movies where there is a heart in the middle of the door. Have tried to make something similar in the PPT attached). Just to give it a homely and rustic sort of a look. I am open to having text inside a background like a cloud or a cupcake. Don't want it to look too cluttered. These are just a few suggestions and random thoughts. I am sure you will be able to tell me what looks better aesthetically :)
 
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Final Logo
Bakery Branding
Published:

Bakery Branding

Conceptualization and creation of a logo identity for a bakery. Ideation for its packaging and other branding elements.

Published:

Creative Fields