To reactivate the image of one of the most famous guessing games, we created Cara a Cara in Facebook. The pieces of the game were the users' own avatars and their network of friends. The game's objective was to guess the friend the opponent had chosen and to do that one asked yes or no questions. Users could also print friends to play on the Board and, by offering the buy button we created a new sales channels. We increased the sales in 40% compared to the same period in 2010 and there were 450,000 players involved.

 

Agency: DM9 DDB Brasil
Motion: Felipe Rolli - feliperolli.com