AllRecipes.com has such a large collection of recipes and features that users often struggle to find what they are looking for, especially while using a small screen. After finding their dish, users will still need to manage an involved shopping list and cooking process.

 

The AllRecipes redesign positions the new site as an assistant to the chef through every step—from planning to shopping, cooking, and sharing. The mobile app serves as a shopping assistant, which helps users organizetheir shopping lists, find local coupons, find replacement ingredients and sales, and more.

 

Research, sketching and wireframing, user interface design, responsive web and app design