The challenge of this project was to design the new label of an exotic rum to catch the eye and generate sales while competing with professional brands of liqueurs, wines and beers. 

 

A detailed hand drawn style in a sepia colour scheme was suitable for the bottle’s body, neck and cap to harmonize with the tones of the rum. If most of the graphics would be crafted in fine arts, the logo should also be illustrated in an equally aesthetic way to unite the identity. The bar code was placed somewhere not too distracting from the design and a nautical theme was used throughout to embody this drink of choice for pirates & sailors in the Caribbean in the 1700’s. This was also a time of popular mermaid sightings.