English:
This is a logo for the "Sembra in Sao" association, dedicated to teaching through agriculture and ecology in Valencia. For this logo I worked directly with one of its members, Paco Morcillo, with whom i had several sessions briefing, in which we decided the outline of what we wanted to communicate, I was doing pencil sketches and then later as I set to work in Photoshop, it was clear that it must be in plain colors and that was very clear and direct.
The logo was advancing and were slowly shaping, changing fonts, removing elements, until we were putting the final touches.
I hope you like it.
Español:
Este es un logotipo para la asociación "Sembra en Saó" que se dedica a la docencia a través de la agricultura y la ecología en Valencia. Para este logo trabajé directamente con uno de sus integrantes, Paco Morcillo, con el cual tuve varias sesiones de briefing, en las cuales decidimos las líneas generales de lo que se quería comunicar, yo iba haciendo bocetos a lápiz y ya después ya me puse manos a la obra, en Photoshop, teníamos claro que debía ser en colores planos y que fuera muy claro y directo.
El logo fue avanzando y fuimos dándole forma poco a poco, cambiando las tipografías, eliminando elementos, hasta que fuimos puliendo los últimos detalles.
Espero que os guste.
Previous sketches
Final idea.
Firsts designs, not finished.
Final logo in 3 different versions.
