The brief was to create a fund-raising idea for the British Skin Foundation. As well as creating print executions to raise awareness of the issues affecting sufferers, we wanted to add an interactive element to the event. A huge print out was created onto which thousands of BSF stickers were added to give the appearance of a skin condition. As each sticker was purchased by supporters of the cause, the sticker was removed and given to them to wear. Therefore the more stickers were sold, the more the 'skin condition' cleared up on the image- helping to show what the BSF can achieve with sufficient funding. A digital version of the campaign was also planned in which the same process would occur in the online environment.
