Transcreated general market prints for Silverado to maintain the same playful tone while communicating Silverado’s features; towing strength, durability, and it’s work and play duality.
HEADLINE: FIN DE SEMANA SIN FIN.
BACK TRANSLATION: WEEKEND WITH NO END.
GENERAL MARKET COPY: KEEP BIG WEEKENDS AND TRAILERS IN LINE.
BODY COPY BACK TRANSLATION:
2015 CHEVY SILVERADO 1500
OFFERS THE BEST V8 TOWING CAPACITY IN IT’S CLASS* AND ADVANCED TOWING TECHNOLOGIES. MADE HIGH-STRENGTH STEEL FOR HIGH-STRENGTH DEPENDABILITY.
LEGAL BACK TRANSLATION:
*Requires Silverado 1500 LTZ 2WD 4 door Double Cab Standard Box or Crew Cab Short Box with the available 6.2L V8 engine and Max Trailering Package. Class is half-ton full-size pickups. Before you buy a vehicle or use it for trailering carefully review the trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow. ©2015 General Motors. All rights reserved. Chevrolet® Chevrolet emblem® Chevy™ Silverado®
The adapted headline in Spanish maintains the same messaging of “standing out”, “turning heads” and looking good while conveying a sense of satisfaction and pride to resonate with the audience.
HEADLINE: RESALTA HASTA EN LA OBSCURIDAD.
BACK TRANSLATION: STANDS OUT EVEN IN THE DARK.
GENERAL MARKET COPY: TURN HEADS, EVEN IN STEALTH MODE.
BODY COPY BACK TRANSLATION:
2015 CHEVY SILVERADO MIDNIGHT EDITION
WITH BODY-COLOR MOLDING, SPRAY-IN BEDLINER AND CUSTOM 18” WHEELS WITH THE Z71 OFF-ROAD PACKAGE.
©2015 General Motors. All rights reserved. The marks appearing in this ad are the trademarks or service marks of GM, its subsidiaries, affiliates or licensors.
