The Design Challenge.
My client, Red Ginja, required a website design for her online wellness store and blog. Being a 'fiery red head' with a passion for all things health and wellness, she asked that her personal story shine through as a central theme in the content writing and design of her product catalogue website and blog. To answer this brief, I designed the story of her life's journey toward improved health into the fabric of the website, graphic features and copy.
