Key promotes the org’s 2-1-1 information service and, in the process, reveals that he’s not too hot on financial or ethical advice either.
Key says that he’s just trying to do some good work for his hometown–though he may not be the best resource when it comes to produce.
Things go awry when Key lays down the law on humpty dumpty.
The campaign pushed to a microsite, KeeganLivesUnited.org, which links straight to the videos and explains the real story of the United Way. Related hashtags stem from some of Key’s favorite verbal slips like #Scabbages, etc.
Social posts on Facebook and Twitter, online banner ads, signs on United Way’s building,
billboards in Metro Detroit and wild postings brought #ChiefExplainingOfficer to life.
And of course we managed to find time to hang with Keegan and the crew from United Way for Southeastern Michigan.