United Way and Keegan-Michael Key

  • Key promotes the org’s 2-1-1 information service and, in the process, reveals that he’s not too hot on financial or ethical advice either.
  • Key says that he’s just trying to do some good work for his hometown–though he may not be the best resource when it comes to produce.
  • Things go awry when Key lays down the law on humpty dumpty.
  •  The campaign pushed to a microsite, KeeganLivesUnited.org, which links straight to the videos and explains the real story of the United Way. Related hashtags stem from some of Key’s favorite verbal slips like #Scabbages, etc.
  • Social posts on Facebook and Twitter, online banner ads, signs on United Way’s building,
    billboards in Metro Detroit and wild postings brought #ChiefExplainingOfficer to life.

  • And of course we managed to find time to hang with Keegan and the crew from United Way for Southeastern Michigan.