Grand Rapids Ophthalmology is West Michigan's leading practice for complete eye care and surgery. Our challenge was to 

create a consistent look and feel for Grand Rapids Ophthalmology that gives the brand a distinctive personality while communicating their wide breadth of services—from routine eye care to surgery—and targets the broad range of audiences they serve—from children to seniors. We developed a marketing strategy and plan to effectively roll out the new messaging and branding across all platforms—web, social media, print, TV, etc. 

 

RM+D developed and trademarked the campaign messaging “See every moment,” communicating that Grand Rapids Ophthalmology helps customers at all stages of life so they don’t miss a moment due to eye issues.