Treads of Life
The objective of the brief was to raise awareness for Continental Tires, which is not as well known as other tire brands in the Middle East. From concept through execution, I worked with a team to create a comprehensive 360-degree campaign for Continental Tires.
The campaign portrays the lives of various types of drivers in the region, encouraging people to share their driving stories. Visit the campaign site: http://treadsoflife.me
