Apex wanted their logo their logo to represent an infinite list of possibilities combined with being at the top, looking down at the impossibility of what they could achieve.

It was obvious that I needed to use a geometric shape, and the A was an easy target in the name to begin with.

I started drawing A’s, and then incorporated a triangle since it is the most universal sign of energy and is a standout from the norm.

The infinite triangle was obvious from that point, and the logo came together quickly.