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Nokia Integrated Campaign. JWT, 2014

Teks Cards are a popular story-telling medium in the Philippines. Created as an affordable alternative to the cinema, the cards featured storyboard clips of local films. This unique medium became the vehicle for a nationwide contest held in the United Arab Emirates. To reward its loyal customer base, Nokia gave the 700,000 Filipinos in the UAE a chance to fly home for a family reunion. The mechanics was simple: tell your story, have it turned into teks cards. The best stories will earn its narrator a flight home. The homecoming of the winners was televised as mini-episodes on The Filipino Channel, witnessed by 8 million viewers worldwide. Bronze Medalist at the 2014 Dubai Lynx Award.
Nokia Integrated Campaign. JWT, 2014
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Nokia Integrated Campaign. JWT, 2014

Nokia

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