Bar+Tables is a combination bar, restaurant, and book swap geared toward backpackers ages 18-30. The seaside location of Ocean Beach, California appeals to the budget-conscious audience with a relaxed and inviting atmosphere. Situated near a popular youth hostel, this laid-back establishment offers travelers notable dishes from around the world and an assortment of global and local craft beers. Adventurous patrons can also buy, sell, and trade books, or purchase travel-related necessities. Travelers can share a drink, eat and trade stories together, or find a cozy chair to read a book.
The branding has a handmade feel to it and makes use of earthy tones and natural textures. The chalk texture in the logo reflects the ephemerality of travel, while the brown tones speak to the price point. Maps and passport stamps are used throughout the branding to reflect the customers' common ground. Beer is the subject of the print ad concepts due to its communal nature, bringing travelers together. Branded materials such as the menu, wall hang tags, and servers' attire mirror the casual vibe of the establishment.
The functional check presenter doubles as a map of Ocean Beach and downtown San Diego.
The map wall is an engaging feature of the establishment. Prompts on "luggage tags" encourage customers to leave notes for fellow or future travelers about intriguing destinations or activities, which they may hang on the massive pegboard map.
Advertisements were taken out in local magazines and tacked to community bulletin boards to reach the target audience.
