Byke is a local bikesharing community that empowers local Copenhageners to share their bikes as well as their insight knowledge about the city with visitors, in order to give the visitors an engaging and authentic experience of the local culture. 

 

The Byke platform is tapping into the ongoing and still growing trend of Sharing Economy. The principles are simple, private people with some kind of need find other people who can provide what is needed, and are willing to do so. And in a city like Copenhagen, where bikes are the main means of transportation and locals might own more then one bike, a peer-to-peer bikesharing service seems perfect. 

Scenarios and storyboards are displaying the users interaction with the service, striving to capture the service experience. The Scenarios and, the personas in them, are based on real data gather through user research during process of developing Byke.

Through Desktop Research, fields Observation, unstructured Quick & Dirty Interviews and  Service Safari the idea of the Bike sharing service emerged.

Understanding how people are getting around Copenhagen and how they experience it by a mix methods: Mobile Ethnography, Expectation Maps and 'A Day In The Life'. Though Unstructured Interviews, Desktop Reseach and Quick email questionary targetted visitor of Copenhagen the data on the visitor perspektic was gatherd. This lead up to creating Personas which was used during the design process of Byke.

The basics of the service was map out using Flowcharts and these where made into Wireframes which was later made into a paper prototype and a Digital Prototype for testing with users. 

If you want to know more and dig a little deeper into the project Byke the full Product Report can be seen here: http://issuu.com/mariannehave/docs/2.productreport_byke