Own Your Beat
FNB Commercial Banking internal campaign to generate leads
An integrated internal campaign for FNB Commercial Banking to encourage employees to log more business leads.
The concept for Own Your Beat is 'you don't have to be so-and-so to log a lead'. Three immediately recognizable characters were created: Paris Hilton, 50 Cents and Donal Trump to convey the message that you don't have to be a bug shot famous person to log a lead.
This humorous creative approach was rolled out across a full range of elements, including large environmental posters, e-cards, a micro-site and screen saver, and printed guide booklets.
