YOPPS TLV Bastille Day Party

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The opening of our new office in Tel Aviv came along with our desire to share our cultural origins.

We’ve precisely selected a cast of pictos referring to french icons, like fragrance, luxury, wine, cheeses, architecture and art. The project came to life when we’ve decided to bring colors of the french flag, inspiring the Parisian spirit, the french gourmet, the great french performers.

The illustration was naturally driven to inspire goodness, attraction, dance and historical references.

We’ve created all the visual identity from scratch: posters, declined covers, funny rounded stickers, and also a high Eiffel tower.

Credits: Avinoo, photograph for YOPPS

Infini type, by Sandrine Nugue / CNAP