I play guitars in a rock band called "Canaja" and the 15th of January 2016 saw the release of our first official album under a music label.
Our lyrics revolve around shameless humour, jokes and reckless shenanigans - after all, our band name "Canaja" is a word that in our italian dialect means "scoundrel".
I wanted to present ourselves in an unconventional way from what people expect a band like ours would appear, therefore I decided to go for a glossy, "fashion advertising" looking photo like those found in magazines... but with a twist. The twist being the subject of this fake ad holding something totally out of place in a fashion advertisement: us. Next, what better way to introduce our band "spirit" if not by literally showing it as a can of tasty and refreshing beer? The contrast of these elements aims to give an ironic and tongue-in-cheek element to the image that perfectly suits and describes our band, even going beyond the music.
I wanted to present ourselves in an unconventional way from what people expect a band like ours would appear, therefore I decided to go for a glossy, "fashion advertising" looking photo like those found in magazines... but with a twist. The twist being the subject of this fake ad holding something totally out of place in a fashion advertisement: us. Next, what better way to introduce our band "spirit" if not by literally showing it as a can of tasty and refreshing beer? The contrast of these elements aims to give an ironic and tongue-in-cheek element to the image that perfectly suits and describes our band, even going beyond the music.
The storytelling continues in the back of the album, where our subject is shown exhausted and passed out on a sofa after hours of partying and drinking with us.
I took care of every aspect, from art direction to shooting both with the model and the band, image editing and final graphics layout.
Animated steps showing the creation of the front cover
Animated steps showing the creation of the outer tray graphics
