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Brief:
Hasbro the brand has evolved over the past 80 years to become the leader in board games. Generation after generation has grown up playing their games allowing their brand has become synonymous with classic gaming. Their company has grown to incorporate nearly every borad game we know and continues to grow. With the new advances in technology and the gaming industry, Hasbro as reached an opportunity for brand reinvention.
Problem:
With the advent of new gaming systems like the XBox 360, PS3, and Nintendo DS, people have become increasingly detached from each other and gaming has become an isolated activity.
Solution:
The reason hasbro's games have survived the test of time is that when your play them, you play them with others. Spending time with others and interacting together is what's most important about Hasbro.
Why play a console?
When you can play your Cousin.
Why play a mutant?
When you can play your Mom.
Why play alone?
When we can play together.
"Get Together, It's Game Time!"
"Get Together, It's Game Time!"
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Augmented Reality
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Launch
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Live Game play in NYC to bring the all the lonely strangers in the midst of millions, together.
Compete online to see your leader board image broadcasted in such places as Time Square and Football Stadiums
Digital
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Play across the world using your own board game or a virtual one
