PLUS MINUS
A community-curated vintage design resource
Plus Minus is a community-curated design resource dedicated to the styles of yesteryear. The site features a wide range of creative design: from photography to videography, typography to advertisements. It is up to the site’s members to up-vote (+) or down-vote (-) the design work to best reflect what they believe to be high-quality content living in this space. Pieces with more up-votes receive front-page notoriety and higher search results. The more votes cast, the better quality experience for everyone, both members and non. Members are invited to upload original or found vintage design elements as their contribution to the curation of Plus Minus.
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Roles: UX, design, art direction, strategy
Typographic treatment for digital/print ads, business cards, and the like.
Animated online banner ad. The color set and lo-fi quality of the animation convey a true vintage vibe.
On hover, the visitor is presented with options of different ways to browse the site's content. Here, options for a variety of ways the visitor can "Explore" are shown.
On hover, the visitor is presented with options of different ways to browse the site's content. Here, the site's primary categories are shown.
Upon clicking a thumbnail, the visitor is taken to the piece's detail page. The visitor gets a larger view of the piece, in addition to being able to comment, share on Facebook/Twitter, and vote-up or -down the piece. The piece's stats are also displayed, alongside a description, tags, and the opportunity to browse more from the artist, similar designs, or the current most popular pieces.
