THE SUNSET STRIP BLOCK PARTY
IDENTITY & BRANDING
IDENTITY & BRANDING
The Sunset Strip Block Party is an unprecedented event incorporating exclusive headline performances from world-famous artists on the world famous Sunset Strip in Los Angeles, Calif. The massive feat took place throughout three of the Sunset Strip’s most legendary nightclubs-The Key Club, The Roxy Theater and the Viper Room-making it the first event of its kind to use all three venues in unison. The event is the official kickoff for the SanDisk “Wake up your Phone” education campaign.
Performances from Linkin Park, Common, The Crystal Method, Cut Chemist (visual performance) and Z-Trip will come together to celebrate this historic event. Staying true to the campaign and the night’s “slot education theme”, SanDisk is encouraging the invited guests to capture the event on their mobile phones.
Performances from Linkin Park, Common, The Crystal Method, Cut Chemist (visual performance) and Z-Trip will come together to celebrate this historic event. Staying true to the campaign and the night’s “slot education theme”, SanDisk is encouraging the invited guests to capture the event on their mobile phones.
The Logo is inspired by the Glitz of the Hollywood Sign and the World Famous Sunset Strip. A tall typeface was chosen to sit atop the dominant “Block Party” horizon. Palm Trees were added to reinforce the horizon line while giving it overall contrast. The above is shown with supplemental graphics and chosen color pallete. A warm horizon serves as the backdrop of the Logo, Hills and City Skyline. The subtle flourshes and wings reinforce a hip, gothic and trendy feel. Searchlight Beams are the icing on the cake to this grand event.
VIP Invitation, and the only time you knew exactly who would be performing.
Souvenir Laminates.
Sunset Strip billboard.
The world famous Key Club billboard and step/repeat.
Mobile Ad stationed outside the Renaissance lobby.
Sunset Strip billboard.
Step/repeat and bicycle barricades upon entrance at The Viper Room.
The Roxy.
Signage outside The Roxy and Sunset Strip billboard.
The Key Club VIP check-in and Sunset Strip signage.
Renaissance Hotel and Sunset Strip signage.
Renaissance Hotel lobby signage.
Renaissance Hotel lobby signage.
The Program guide, pages, tickets, and Sunset Strip signage.
Stage backdrop at The Key Club with Linkin Park performing.
I took my friend and photographer(Nick Hope) along to make sure we documented this living brand. From it’s inception, development, and nurturing the whole campaign with so many deliverables was definitely a challenge. Once the billboards and signage were up it was really rewarding to see my work on the Sunset Strip.
