Northern Playground is out and about in the Norwegian outdoors all year round, and in
all kinds of weather. And after too many perfect moments ruined by base wear that got sweaty, wet and cold, and failing to find anything better, they decided to do something about it.
The logo resembles the temperature scale, which reflects the concept – Personal Climate Control. The curves in the symbol makes a graph that goes from cold to warm, uphill and downhill.
The Northern Playground Zipwear™ allowing you to instantly adjust layers and functionality, you achieve a practically uninterrupted state of feel good, doing what you love the most, at the places you want to go. We wanted to differentiate the packaging from competitors by using simple illustrations to reflect the content instead of photos. We chose black and white as colors to easy separate the men and women categories.
Environment photo: Vegard Breie
