IDFC Mutual Fund
There are n number of Mutual Funds in the market today. And all of them talk to us in a language which is not simple enough to understand. The whole process about investing is complicated. Right from filling up the form to calculating the returns on investment.
IDFC Mutual Funds is all about simplicity. No financial jargons. No hidden clauses. Hence the positioning - We talk your talk.
For the launch ad, we printed the first page of the Economic Times in Chinese and showed how it feels when you cannot understand what you are reading.
