Completed: August 2015
My Role: I helped with the art direction and production (including creating all of the illustrations) for this piece.
The team that worked on this piece consisted of 1 creative director, 2 art directors (myself included), and 3 production artists.
Specs: 64 pages + 4 cover, perfect bound, foil stamped cover, die-cut pages, and folded pocket on the inside-back-cover
My Role: I helped with the art direction and production (including creating all of the illustrations) for this piece.
The team that worked on this piece consisted of 1 creative director, 2 art directors (myself included), and 3 production artists.
Specs: 64 pages + 4 cover, perfect bound, foil stamped cover, die-cut pages, and folded pocket on the inside-back-cover
The logo is foil stamped on the cover.
Short-cut pages allow the time-line to visually draw you into the following product intro spreads.
A small, accordion-folded booklet summarizes the different categories of products that are covered within the book. It's also removable and serves as a pocket-sized reference guide.
Die-cut windows tie the "combos section of the book together.
Three, illustrated spreads provide retailers with ideas and inspiration on how to utilize Wave branded POP in different merchandise set-ups, throughout the selling seasons (spring, summer and fall).
A folded pocket in the inside-back-cover of the piece creates the perfect place to insert accompanying materials: an order form, planning calendar and window decal.
