Ford employs a lot of eco-conscious innovation throughout their production process. For those of us who aren't engineers, this advanced information about sustainability and renewable energy could make your head explode. To avoid head explosion, we broke it down - implementing a digestible "How YOU do" and "How WE do" formula. Through Tumblr GIFs and Facebook posts we gave our "hacks" for upcyclying while also providing facts about Ford's greeninitiatives.
Client: Ford Motor Company
Art Director/Illustrator: Heather Miller
Copywriter: Angela Pagura