So from the Initial "Be" campaign, I chose a few images and decided to replicate them to the best of my abilities to the first images effect. I found this image of the girl in this already set filter. It wwas pretty vintagey hipster esque.... Why not make a retro campaign off that effect? It looked neat, and gave a relaxed ambience to it all. Why not?
So the tought part was figuring out how to replicate it. The 3 images after the intial first are all created to look like the first. I'd say it did a good job at atleast LOOKING like the first!