The original luxuries of life, like fire and shoes, were all discovered in a prehistoric age by some guy. No really, his name was Guy. In DreamWorks' animated feature we meet The Croods. This is a family journey of Grug, an overprotective father and Guy, a particularly clever caveboy. With new inventions and a new outlook on life, Earth's first modern family must overcome uncertainty, danger and doubt to reach a better tomorrow.
The Struck design team was tapped to provide a style guide that looks back on cave illustrations with a limited palette while, embracing the adventure of moving from a primitive world to a new one. From rare creatures and rough textures for our boys to bright colors and curious patterns for the girls, The Croods style guide makes a fashion-forward statement out of looking like a neanderthal.
