Pfizer Prevnar
Unbranded: Missing Out
Unbranded: Missing Out
How would you feel if you couldn’t be there for something truly important in your life? This campaign trades on that emotion. Through bold imagery and typography, the campaign presents relatable symbols of missed experiences and lost opportunity. And it leverages the connection audiences felt during testing to raise awareness of pneumococcal pneumonia and their risk for getting it.
Print Ads
Out of home – Airport Departures and Arrivals
Out of home – Bus/Bus Stop
Out of home – Pharmacy
Unbranded Wallboard
