VVVVOVVVV
(Branding)
Vvvvovvvv (pronounced vov) is a brand devoted to the recovery of simplicity by offering utilitarian designs for everyday accessories, such as handbags and backpacks. Handcrafted in Mexico City and using the finest (sometimes recycled) leather, the designs offer a back-to-basics approach to comfort and versatility. Thanks to its artisanal process and carefully hand-picked materials, each vvvvovvvv bag is unique and caries its own serial number.
Our brand proposal focuses on vvvvovvvv’s devotion to simplicity and careful material selection. The logo and icon were designed to be simple and bold so they could be pressed crisply and clearly onto the leather. We used only recycled paper and each bag’s own leftover leather for the tags. The use of pre-printed type and handwritten text is carefully balanced in order to convey both vvvvovvvv’s modern and crafty sides.
http://savvy-studio.net
