This video is a part of the Ford Go Further YouTube video series. This channel celebrates Ford owners, employees and dealers making a positive impact.
Justin and Tod Purvis are going blind. They were diagnosed with a rare genetic disease, Choroideremia
. When their sight was given a timeline they asked themselves (and others): What would you want to see if you knew you were going blind?
It's this question that led to a 13,000 mile documented road trip entitled "Driving Blind
". The journey not only transformed them, but also changed the way we look at those afflicted with the disease. Their groundbreaking documentary is helping to raise awareness and funds to ensure that we can one day find a cure.
Client: Ford Motor Company
Art Director: Heather Miller
Copywriter: Nick Allen
Director: Brian James Griffo
Production Company: Perfect Karma Productions