Credits
Daniel Campagna: Art direction, copy, concept
"Go Heels" is a fictional product created for graduate school work. The concept is a shoe that converts from high heels to flats. The feasibility of this concept notwithstanding, this project focused on creating ads that simultaneously described a brand new project while enticing the audience.
First up, a basic print ad. Concept, headline, and copy are all mine. Shoe graphic is a quick Photoshop chop (not my cleanest work). Layout was done (by me) in InDesign.
Next, an editorial version of the same ad. Working with the same concept, I expanded the initial idea to create a more text-heavy iteration. Sure, lots of text isn't in style these days, but it's a nice skill to develop. Same tools were used for this as for the previous.
