CONCEPT
LAMBDA is a project of modern E-Bike, designed for daily use by a urban users.
A young audience who lives in big cities. A fast and environmentally friendly means, which is perfectly-suited for the fast times of a liquid society, which evolves in a very short time, where trends change within a few months.
I imagined a model of bicycle which can be expanded and customized by the user depending on the daily needs.
A bike with an essential design, where the load capacity can be expanded or reduced, while keeping the same design language of the project. A means which is easy to use, does not require frequent maintenance and is built with high quality components.
A young audience who lives in big cities. A fast and environmentally friendly means, which is perfectly-suited for the fast times of a liquid society, which evolves in a very short time, where trends change within a few months.
I imagined a model of bicycle which can be expanded and customized by the user depending on the daily needs.
A bike with an essential design, where the load capacity can be expanded or reduced, while keeping the same design language of the project. A means which is easy to use, does not require frequent maintenance and is built with high quality components.
ACCESSORY
Starting from the frame pipe section, I drew a connection to the luggage rack and lights that makes it interchangeable.
The system is the same for the front and the rear and is usable both for the lights and the luggage rack. The lights can be dropped from the frame and placed on the edge of the luggage rack.
The luggage rack is embossed and made with welded aluminum, so as to ensure the best design continuity with the frame.
Lights are LED lights with high brightness and are powered directly by the electrical system of the frame.
The tail lights turn on an additional light signal in case of braking, which is said Stop device.
The position indicators are integrated in the same group, also are also put at the ends of the knobs. The connections for the lights on the luggage rack allows you to adjust the tilt.
Moreover, the design includes a device can be fixed to the luggage rack which allows the transport of the U-Lock antitheft system. The attacks of the antitheft can be adjusted in order to be used with the antitheft systems sold on the market.
The system is the same for the front and the rear and is usable both for the lights and the luggage rack. The lights can be dropped from the frame and placed on the edge of the luggage rack.
The luggage rack is embossed and made with welded aluminum, so as to ensure the best design continuity with the frame.
Lights are LED lights with high brightness and are powered directly by the electrical system of the frame.
The tail lights turn on an additional light signal in case of braking, which is said Stop device.
The position indicators are integrated in the same group, also are also put at the ends of the knobs. The connections for the lights on the luggage rack allows you to adjust the tilt.
Moreover, the design includes a device can be fixed to the luggage rack which allows the transport of the U-Lock antitheft system. The attacks of the antitheft can be adjusted in order to be used with the antitheft systems sold on the market.
BRAND DESIGN
The name LAMBDA was choosen due to the shape of the frame, reminiscent of the shape of the lower case greek letter.
In the creation of the logo, it has remained the rational design language that characterizes the project. The choosen fonts are both rational linears, the Futura for the text, and the Helvetica for the Lambda inscription.
In the creation of the logo, it has remained the rational design language that characterizes the project. The choosen fonts are both rational linears, the Futura for the text, and the Helvetica for the Lambda inscription.
